Coverland AutoSpec

Coverland by Monier

Coverland is the South African brand of the worldwide Monier Group. The Monier Group is the world's leading provider of building materials for pitched roofs as well as of innovative roof, chimney and ventilation systems with operations in 40 countries.

Decades of experience, a comprehensive product range and trend-setting innovations enable the company to utilize the full potential of roof in the interests of sustainability - for the benefit of customers as well as present and of future generations. In 2010, Monier's 8,900 employees generated sales of € 1,281 mn.

With more than 60 years of roofing experience under the belt, Coverland remains the leading concrete roofing material supplier in South Africa. A national footprint of 9 production facilities and 3 depots ensures that product is readily available to customers throughout Southern Africa. The knowledge and technical expertise held in roofing systems along with support from the Monier Technical Centre in Germany, sets Coverland apart from the competition. Monier Group tests its roofing materials in a wind tunnel unique in the industry. All Coverland products are tested by the Monier Technical Centre.

Coverland manufactures quality concrete roof tiles in a variety of profiles and colours. Recently released into the Concrete collection is the intense colour- coated Lumino Flair and Lumino Crystal finishes. Our Clay tiles are imported from France and Italy and portray long-lasting beauty, characteristic of Mediterranean architectural style. Complimentary to the tile collections, the Coverland roofing components and systems offer superior features to the roof of a home or business. Systems such as the Cool Roof System and the Dry Ridge System offer the benefits of energy efficiency and a well-ventilated and durable roof for the home or workplace.

Using our market leading roofing know-how, superior innovative products and operational excellence, we deliver the best roofing solutions in South Africa.

Coverland is a member of the Green Building Council of South Africa. Regional Manager for Western Cape, Eastern Cape and Exports, Danie Hattingh, performs the role of president of the Master Builders Association.

Master Builders South Africa functions as a Federation of registered employers' organisations which represent contractors and employers operating in the building industry and is regulated in terms of Section 107 of the Labour Relations Act, Act 66 of 1995 Danie Hattingh is the approved presenter of the Coverland CPD presentation, audited by the Institute of Architects.

Company History

Coverland history dates back to 1949 when the company, then known as Vereeniging Tiles Ltd, installed the first double action line production tile machine. Over the years Vereeniging Tiles Ltd expanded dramatically and Coverland Roof Tiles was formed in 1976 by the merger of four major concrete roof tile manufacturers.

In December 1998 Coverland Roof Tiles joined forces with Lafarge Roofing. In 2006 Lafarge Roofing acquired 100% of the Kulu Group business, the third largest concrete tile producer in South Africa. Lafarge sold Lafarge Roofing to private investors. The business began operations as an independent company, under the name MONIER Ltd. MONIER Roofing South Africa operates under the brand name Coverland.

Company Milestones

  • 1919 Redland is founded as Redhill Tile Company.
  • 1946 Company name changes to Redland Tiles.
  • 1949 Redland expands to South Africa (Vereeniging Tiles Ltd) and Australia.
  • 1954 Redland acquires a majority stakeholding in Braas, Germany. Production begins at the Heusenstamm plant.
  • 1966 Bramac is founded in Austria by Braas and Ebenseer Betonwerke.
  • 1969 Redland acquires Monier Ltd. in Australia. Further expansion begins in Southeast Asia, e.g. Indonesia, Japan, Malaysia, Singapore and later the US.
  • 1976 Coverland Roof Tiles forms by merger of Vereeniging Tiles Limited, Tongaat Corogroup Ltd, Vereeniging Refractories Ltd and Redland Rooftiles of the UK.
  • 1990 Braas acquires the Schiedel Group, a producer of chimney systems.
  • 1997 Lafarge acquires Redland. Consequently Redland takes over the roofing part of the business, and becomes a majority stakeholder in Braas; the Roofing Division of Lafarge is founded.
  • 2000 Lafarge acquires the remaining stakes of Braas.
  • 2001 Lafarge Roofing acquires Klöber and Swedish metal pan tile manufacturer Kami. Heavy expansion begins with the entrance into new countries and an extension of the global plant network to more than 200 plants.
  • 2002 Business activities expand in the USA with the construction of a new concrete roof tile plant in Denver, Colorado. A joint venture in clay roof tile production is launched in Thailand.
  • 2004 The first Indian concrete roof tile plant opens in Bangalore. Chimney manufacturers Rite-Vent (UK) and Bemal (Belgium) are acquired.
  • 2005 Building begins on seventh concrete roof tile plant in China. Lafarge Roofing purchases and refits a concrete roof tile plant in Krasnodar, Russia.
  • 2006 Schiedel steps into the US market with the acquisition of a stake in Earthcore Inc. Kulu is acquired, the third largest concrete tile producer in South Africa.
  • 2007 Lafarge sells Lafarge Roofing to PAI partners. European accessories producer, Hausprofi, is acquired.
  • 2008 The former roofing division of Lafarge renames its business to Monier operating as Coverland in South Africa.
  • 2009 Financial restructuring successfully completed: former senior lenders are the new owners of the Monier Group. Redland celebrates its 90th anniversary, also marking the founding of Monier.
  • 2010 Monier divests its concrete tile business Tegula in Brazil Monier Group sells stake in MonierLifetile in the USA and Mexico.
  • 2011 Monier Group strengthens presence in South-Eastern Europe by acquiring 100% ownership of Bramac.